GOOD MONSTERS is an interactive research and strategy syndicate for business leaders, creative brand builders, and artists. We operate as a distributed strategy firm, studio, and publisher. Our business is dedicated to creating knowledge products, but what we wish, and hope to gain is wisdom. Although much of our work with clients remains confidential, we publish open-source media—including documents, podcasts, reports, and a newsletter—to ensure that everyone can benefit from our insights. Our focus is primarily on the evolving nature of the creator economy through the lens of culture, entertainment, and technology, and how narrative networks drive business, brands, markets, and marketing.