ASK

Brand Strategy | Product Strategy | Platform Design | Systems Design

CONTEXT

WEOM, formerly WRLD, was a 3D cloud-based platform of real-world environments that have created immersive experiences for companies like IBM and Philips. They approached GM to help them design a radically new brand system for their decentralized metaverse. One that took into account economic, social, cultural, and environmental contexts.  

OUR APPROACH

The design space for Web3 is completely wide-open, but borrows a lot of its visual language from gaming and sc-fi, which tends to be blocky and dystopian. Knowing that the team favored solar-punk aesthetics and an optimistic view of technology we designed an unprecedented virtual brand system that can flex across digital, physical, and Web3 spaces to foster community, creativity, and sharing. 

WORK

• Brand Strategy
• Virtual Brand System
• Sound Design
• Light System
• Logo Design
• Logo Animation 
• Icon Set
• Copywriting
• Web Design 
• UX Components 
• UI Design
• Product Strategy Workshop
• Product White Paper 
• Trailer